Straun Group was founded on the belief that the modern enterprise no longer lives in a single industry. The companies that thrive in the next decade will be those that hold infrastructure, intelligence, and interface in the same hand.
Our six operating businesses span renewables, AI automation, managed IT, cloud and web, prompt tooling, and digital creative. Each is profitable in its own right; each is materially better for being part of the group.
We are owner-operators. We do not consult, advise, or sit on panels. We deploy, operate, and improve. Headquartered in Glasgow, with operations across the United Kingdom and selective engagement in Northern Europe.
Specialising in EPC, O&M, and Civil Engineering, Forest Grove is an owner-operator in the renewables sector. The sustainable foundation upon which the modern world is built.
A fully managed AI Automation suite. From social generation to autonomous voice and webchat agents, we deploy dedicated infrastructure so your business never sleeps.
The first AI-first Managed Service Provider. We have evolved the MSP model to meet the demands of a machine-learning economy. Built for the workloads of now.
The gateway to the web. Hosting, cloud services, and bespoke web design. A single front door for digital presence, ensuring your brand stays visible in an ever-shifting landscape.
A bespoke toolset for the modern operator. Industry-specific prompt libraries, voice-to-text injection, and a dedicated extension to bridge human thought and LLM execution.
Premium digital products and eCommerce assets. We define the visual standard for the group, blending Scottish heritage with cutting-edge digital artistry.
Four sectors, one operating philosophy. We do not sell consultancy. We deploy companies that own and operate the work end to end.
A renewables-led holding company has different obligations than a renewables consultancy.
Headwaters is Straun's public statement on responsibility. Three pillars: climate, people, and governance, measured publicly and reported annually. We do not call this sustainability, because that word has been spent. We call it Headwaters because every current has a source, and ours is on the record.
Read the position paper →Long-form thinking from across the group. Field notes from operators, the occasional polemic, and the occasional confession. Published when something is worth saying.
Subscribe on Substack →The conventional wisdom says focus. Pick one industry, dominate it, exit. We've built Straun on the opposite hypothesis: that infrastructure, intelligence, and interface are the same problem expressed three different ways.
A short note on the difference between consultancy and ownership, and why one of them scales and one of them does not.
Treating AI as a vertical is the category error of the decade. We argue for the substrate view, and what it implies for hiring, capital, and architecture.